There are many reasons why a business or organization sponsor an After 5 event, it can be a mix of branding, promotion, messaging, and awareness. Some sponsors simply want to support their local business community and they know that there are reputational benefits that come from partnering with the Geelong Chamber who has a rich history of supporting the Geelong business community. Messaging and awareness are increasingly popular reasons to get involved as the Chamber can provide the perfect platform for a business to let the key decision makers know about exciting plans or a key development in the region that is of importance to everyone. The community feeling is very much alive at the After 5’s as well as our other Special Events and our Corporate Partner events. As a Geelong Chamber event sponsor you are getting your company in front of key decision makers and highly regarded professionals.
Once a upon a time being a sponsor or co-sponsor of an After 5 was about getting the 300 people who attend to engage with your brand, your message, and your story on that night alone.
Today, the Geelong Chamber has a growing social media presence across with more than 16,000 followers across our social media channels including the well-known platforms Facebook, Instagram, Twitter and LinkedIn. It allows us to communicate many messages to our members daily. The events are no longer just events. You now have the advantage of social media, digital marketing, SEO, SEM, Facebook advertising and more.
Our event sponsors receive an integrated marketing package to lead the event and provide a run-on effect after the event has concluded. This is a sophisticated approach that creates real interest in both the event and the sponsor that transcends pure face to face event buzz.
For a sponsor of an event, social media is pivotal for starting to communicate to Chamber members and to the wider followers of our social media pages weeks before an event takes place. This integrated approach creates a rounded campaign style rather than focusing only on the big day alone. Our communications like our monthly newsletter, email marketing, posts and a spotlight video across social media allow our After 5 sponsors to talk directly with the business community before and after the event.
We hold great collaborations with local media outlets and inform them about our upcoming events and share our event photos with our media partners across the Geelong region. Many of them are very supportive of our event sponsors and share their stories before or after the event.
If you would like to hear more about an event sponsorship, call our membership team on 52222234 or email firstname.lastname@example.org
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